DFCU Launches Rewarding Loyalty Program
By Denis Okello (denisokello@vol.co.ug)
Lira
DFCU Bank, a leading financial institution in Uganda, is proud to announce the launch of its new Visa Cashback campaign aimed at rewarding its customers.
The campaign, which is part of the Bank’s strategic partnership with Visa, underscores DFCU Bank’s commitment to continuously deliver value-added solutions to its customers.
IIn today’s rapidly evolving banking landscape, digital payments contribute to how consumers and businesses pay and get paid continues to record significant growth. As part of its transformation journey, DFCU is committed to becoming a digitally driven bank, and thus it’s evolving partnership with Visa.
The Chief Business Solutions and Marketing Officer at DFCU Bank Maryann Wanjiku Michuki commented on the launch of the Visa Cashback Campaign, stating that customers form one of the five strategic pillars at DFCU
“We are consistently seeking opportunities and partnerships that allow us to continuously innovate and provide enhanced value to our customers,” she noted.
“Our partnership with Visa enables us to do just that by offering a loyalty program that rewards our customers for choosing their DFCU card to pay for their meals, shopping, travel, gifts and so many more touch points,” Wanjiku added.
The Cashback Visa Campaign is designed to create lifetime value for DFCU Bank customers by incentivizing them to make purchases using their DFCU Visa Cards. Through this rewards program, customers will receive cashback rewards for their everyday transactions, providing them with tangible benefits.
The Cashback Visa Campaign leverages Visa’s extensive network of merchants and partners to offer cardholders a wide range of cashback opportunities, including discounts on dining, shopping, travel, and more. Rewards are automatically credited to the cardholder’s account, providing a seamless and convenient way to earn rewards.
